TOMS Shoes and a simple ploy for good

TOMS Shoes has a great cause that makes it an Optimist Company while also probably helping market their cool canvas kicks. Simplicity the key, as designer Blake Mycoskie writes on the site: you buy a pair of the slip-ons and he gives a pair to an impoverished child in South America. (They're a very reasonable $38).

Thanks to this Seth Godin post for the tip. Godin waxes the souvenir quality of the shoes; he talks often about such disposable-income purchases (i.e., not necessary but fun to buy) as souvenirs, as he did today with his post on the Harry Potter book release fiasco.

Yes, TOMS even has sizing to accommodate my gi-normous size 13s.