GreenMachineShop and Green Computing

The hardware world is another trend-spotty place to throw the "green" tag around, but with the big makers throwing their advances into the media mix, all exposure is probably good exposure.

Here's some Treehuggger coverage, including an astute quote form Arizona State professor Eric Williams that maybe the greenest idea in computing is to simply extend product lifespans. The thought goes along well with the disgusting image on the Treehugger post, as counter intuitive as that thought may be to the marketing strategies of most hardware markets.

Here's a SiliconBeat story on the legit success of Dell, CTL and Valley neighbor HP in producing environmentally friendly AND high quality computers (remember the Michael Crooke quote: It's Not Enough To Be Eco-Groovy), plus a link to EPA's epeat effort to help buyers choose on "environmental attributes."

And on the start-up side here's GreenMachineShop.com of Ann Arbor, touting the benefits of green computing beyond the environment, including a better experience for those suffering Multiple Chemical Sensitivity Syndrome. GreenMachine, get your branding together! It's not clear from your site that you're actually making the EcoCenter and LifeBook lines, which is awesome (if you are!)