CSRWire, Callaway and Furniture Row

CSRWire is what it is: a venue for inherently self-promotional companies to tout their corporate responsibility achievements. Which also makes it a great place to find news on companies large and small and their involvement in philanthropy, research, and all other things Optimist.

How hard is it to come up with good, simple premises for your business, or one of your products, in support of a worthy effort, even if it does have a basic marketing component to it?

A recent batch of good news via CSRWire:

Callaway's Limited Edition Driver supports the company's Women's Cancer Initiative

Furniture Row sets aside $20 of each sofa for homeless children in Mexico via World Vision

Newly launched Ethisphere magazine follows up its first annual World's Most Ethical Companies issue with a webcast explaining their methodology and a call for nominations for next year's edition.

One other interesting tale via the Wire: Biota water, purveyors of water in corn-based bottles that biodegrade in only 80 days, takes to an aggressive PR campaign against UPS Capital (arm of UPS), railing against UPS Capital's financing tactics and explicitly (in a press release that reads like a lawsuit) pitting itself as David against Goliath.