Interim Pundit: Seth Godin

Since there's not currently a permanent, high profile pundit for the "businesses that also do good" industry, as I ranted yesterday, I nominate Seth Godin as the pundit pro tempore.

Here's why. Today's post on what the Red Cross should do in the wake of a lawsuit by Johnson & Johnson- who tried to do some good over a century ago by giving their now-ubiquitous symbol to the Red Cross- is vintage Godin. Short and sharp commentary on a today issue, stylishly written, and smart. Even though he doesn't always state it as bluntly as he did today, his "What I would've done" moment usually boils down to what's right over what's wrong, or what's good over what's purely money-driven.



See also: SURVEY: 2o Questions About Considerate Consumers