Ethisphere

MediaBuyerPlanner reports on the launch of a new magazine covering all things corporately ethical: Ethisphere.

It's a timely idea, but, named like an inflight magazine and targeted at only directors and CEOs, it could struggle to make the broader influence that a magazine grading the responsibility of corporate leadership could. Why not send it out to lower level employees: those dealing with the workforce, choosing suppliers, preparing financial reports, creating packaging, and otherwise getting their hands dirty with the aspects of business that are most commonly called into ethical question?