Thursday, August 30, 2007

Considerate Consumer Survey Still Open!

A reminder that our survey on Considerate Consumers is still open and that one lucky respondent to the quick 20 Questions poll on shopping behavior will win a pair of TOMS Shoes (and, as TOMS Shoes does it, that means a pair are sent on your behalf to an impoverished child.)

SURVEY: 2o Questions About Considerate Consumers

Now that the survey has been open for a while, it's our reasonable goal to attain 1000 responses by December 1, at which point we'll award the bounty.

Here's an early anecdote from survey responses that suggests the real opportunity for Optimist companies offering consumers products and services:

To the question, "How much I think about the company whose product or service I am buying depends on..."

...the top response (with nearly 65% of respondents selecting) is "the number of available alternatives to what I'm buying."

If you offer it, they will buy it!



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